What does it mean to recognize that you are likely to live to 100, or more?
10 x 100 stands for ten foundational principles aimed at designing for a future that spans over a century. It provides a blueprint acknowledging that our evolving understanding of ourselves – bolstered by scientific breakthroughs, technological capabilities, and advanced information processing – will continue altering our perception of our needs and how we craft spaces, experiences, and infrastructures. This is not about a pivotal revolutionary moment that will herald a new future. We recognize that in our fast-paced world, the speed of ideation is so swift that the future is always becoming now.